Sarah checks before buying. Real story first, product details second.

Protection terms

One strange alert can make protection feel very real.

Sarah's protection story should push one behavior: read coverage, exclusions, documents, and support terms before assuming you are protected.

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Sarah gets a worrying alert visual reference
Add your Sarah protection video here

NewEra Protect

The ad should make the mistake feel obvious in two seconds.

The product is not the hero of the first frame. Sarah's mistake is. Then the product or checklist becomes the practical next step.

The alert

A notification creates instant anxiety because she does not know what is covered.

The checklist

Eligibility, exclusions, documents, support path, cost, and cancellation terms.

Why this angle works
  • Use prevention and control, not fear-based promises.
  • Do not imply guaranteed claim approval or legal/financial advice.
  • Good for organic education before approval and terms review.

Use product references, not generic AI props.

These visuals keep Flow closer to the real offer and reduce the fake-ad feeling that hurt earlier creative tests.

NewEra Protect product reference

Product reference

Use this as the main product/offer visual reference when asking Flow to place the product near Sarah.

NewEra Protect social visual reference

Ad layout reference

Use the product-social asset for format, crop, colors, and visual direction. Replace generic scenes with Sarah footage.

Sarah's quick buyer check

Keep this short. The landing should sell the next click, not teach everything.

  1. 1
    Eligibility

    Confirm geography, product type, purchase channel, and required records.

  2. 2
    Exclusions

    Find what is not covered before the purchase, not after a problem.

  3. 3
    Claim path

    Check deadlines, proof, support route, and dispute process.

  4. 4
    Total cost

    Compare monthly/annual price, deductibles, service fees, and cancellation.

Ready to check before buying?

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Use the coverage checklist
Flow asset checklist for this product: